CBD packaging is a fundamental component in marketing, because it attracts and convinces consumers to buy a product and is what allows the circulation of products from the moment of manufacture to the final consumer.
Preservation and Protection Function of the Products
Being considered an elementary function of the CBD packaging, it refers to the properties of the packaging to stop or inhibit chemical or biological reactions that may occur at direct contact between the package and the product. Protection from external factors in the environment, such as: physical factors (air humidity, dust particles in the atmosphere, light, temperature, etc.), chemical and physico-chemical factors (air, water, oxygen, etc.), biological factors (microorganisms, insects, etc.).
The CBD packaging must be designed so that the products are preserved within the limits established by the legislation and standards in the field, the most common examples in this regard being: extending the shelf life of CBD in addition to its natural shelf life or maintaining sterility of products.
Handling, Storage and Transport
This function aims to facilitate the transport, handling, storage and distribution of products, being closely related to the protection function because the packaged products are subject to mechanical stress, which can damage them.
The CBD packaging must allow the products to be adapted to the transport conditions in order for them to retain their original shape. The shape and size of the CBD packaging used for transport and storage must allow their easy stacking in warehouses, as well as their handling with special mechanisms. In addition, the storage CBD packaging must also contain documents regarding the storage conditions, the stacking indications and the possible handling precautions.
Product Information and Promotion Function
CBD packaging has an important role in informing consumers about the characteristics of a product through information on storage, preparation and use, how to open the package, but also warnings about the product. In addition, the consumer finds on the CBD packaging information on the ingredients, characteristics and benefits of the product, but may also contain information on how to manage the CBD packaging when it comes to waste after using the product contained. (For example: After emptying, the package is folded and deposited in the blue container).
Being an interface between a product and the user, the role of the CBD packaging is not limited to containing various information, but also represents an easy way to sell the product. The CBD packaging must be effective in promoting the contained product, and this can be achieved by using attractive images, various colors or designs or expressive graphics and illustrations compatible with the packaged product. To obtain a unique packaged product, it is recommended to opt for customized packaging. Depending on the type of product, you can opt for either CBD packaging or custom polyethylene bags.
How Packaging Contributes To Improving Sustainability
Principles meant to contribute to improving sustainability:
- CBD packaging has a valuable contribution to economic, environmental and social sustainability because it protects products, prevents losses and activates efficient business management;
- Contributes to facilitating purchasing decisions for consumers and ensures the benefits of products;
- The fundamental role of the packaging is to deliver the product to the consumer in the best condition;
- Attempts to reduce the effects of the packaging should be sustained only if they maintain or reduce the impact of the packaged product;
- Due to its role in protecting the product, packaging can be properly evaluated as part of the product life cycle.
- Optimal performance is achieved when the product and packaging are created together starting from a similar concept.
The elements through which a package can draw the buyer’s attention to a product are: the way the CBD packaging is made, the label, the trademark and last but not least the aesthetics of the package.